Gary Vaynerchuk: "PR As We Know It Is Dead"

This video was shot at Tuesday night’s mediabistro panel event, “Personal Branding Redefined.” FishbowlNY has their own excellent recap, including a video featuring yours truly. For those not familiar with the panelists, Julia Allison, Gary Vaynerchuk and Loren Feldman have all used their own different methods to develop a personal brand – although that term itself was debated – and a large audience, online.

In an era where traditional media “gatekeepers” have less and less control and influence in how messages reach a mass audience, these panelists are perfect examples on how you can take a passion and use new media tools to interact with people, develop an audience and of course, grow a business.