From Boardroom to Living Room: How Facebook's Many PR Initiatives Intertwine to Deliver Its Messaging

The company has an agency in every country where it has a presence

On the bad side of the news spectrum, Facebook has been dealing with crisis after crisis after crisis after crisis. On the good side, the social network continues to debut new products and features.

As big as Facebook is—33,606 employees as of Sept. 30, according to its third-quarter-2018 financial results—it’s not making these announcements and dealing with the fallout from past bad decisions on its own. It takes a village.

Messages don’t happen in a vacuum. Companies have communications teams, both internal and external, to help shape and distribute those messages.

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