Fortune 2010 Business Person of the Year: Netflix CEO Reed Hastings

Netflix CEO Reed Hastings is a cover boy — specifically, the cover of Fortune, as he was named the magazine’s 2010 Business Person of the Year.

Other tech and media movers and shakers to crack the list of 50 included Apple CEO Steve Jobs (No. 3), Facebook CEO Mark Zuckerberg (No. 4), Baidu CEO Robin Li (No. 6), Oracle CEO Larry Ellison (No. 7), Amazon CEO Jeffrey Bezos (No. 10), Google CEO Eric Schmidt (No. 11), Zynga CEO Mark Pincus (No. 12), IBM CEO Sam Palmisano (No. 15), CEO Marc Benioff (No. 18), Andreessen Horowitz general partner Marc Andreessen (No. 19), Disney CEO Bob Iger (No. 22), Twitter CEO Dick Costolo (No. 24), Pandora founder Tim Westergren (No. 26), Time Warner CEO Jeffrey Bewkes (No. 27), DirecTV CEO Michael White (No. 32), Samsung Electronics CEO Geesung Choi (No. 39), Comcast CEO Brian Roberts (No. 43), and Group CEO Yuri Milner (No. 46).

Fortune reporter Peter Newcomb wrote on Hastings:

What does it take to be at the top of business in 2010? We searched for leaders who didn’t just crawl from the wreckage of the Great Recession, but sprinted from it. This year, Hastings has thrown his company’s muscle behind delivering television and movies over the Internet, risking his $2 billion-in-sales DVD-by-mail business. The result: a company that has grown from a gnat to a giant. Now when deals are made in media, the increasingly important question is, “What’s the Netflix piece?”

And Hastings told Fortune:

We are in a new race, and we are a player with some very large and substantial firms. Just to be in that league is an amazing place from where we were.