Former NYT Reporter Moving to Weber Shandwick as EVP

Weber Shandwick pulled in a big fish from journalism.

Meet Brett Pulley. 

For many in PR, his name should definitely strike a chord because you pitched him for years. During his years in journalism, he wrote for the likes of The Wall Street Journal, The New York Times and Forbes.

Others in our industry may recall his acclaim as Dean of the Scripps Howard School of Journalism and Communications for Hampton University.

After an award-winning career in journalism, Pulley has decided to join the rest of us “hacks-turned-flacks” and will serve clients — internal and external — as executive vice president, managing director of corporate content and media strategy for Weber Shandwick.

“The transformative changes we’ve seen in media and technology over the last decade have created an exciting opportunity for communicators as companies and brands embrace new and innovative ways to tell their stories,” Pulley said. “Weber Shandwick has long been a leader in engaging storytelling, and I’m looking forward to working with the various teams across the firm to bring media and content strategies to clients.”

Pulley will be based in New York and will officially join the corporate practice, where he will “oversee corporate and business-to-business content, as well as provide high-level media strategy and crisis/issues counsel to clients.”

“We’re thrilled to have such an accomplished and highly-regarded expert as Brett join our team as we continue to place content and media strategy at the core of our work for clients,” said Paul Jensen, president, North America Corporate practice. “Seasoned storytellers like Brett are invaluable in helping companies develop media and content strategies that drive engagement with their key stakeholders.”

If you work at Weber, plan on a meeting or a lunch with this guy. His skills and acumen will definitely provide great leadership for the blossoming team at Weber Shandwick.