Forbes.com’s Spanfeller: Ad Nets Do Not Add Value to Company

The proliferation of online ad networks, along with the impossible performance standards set by companies like Google, are seriously threatening the growth of brand advertising on the Web, said publishers gathered at the Future of Business Media conference in New York on Tuesday (Oct. 28).

Forbes.com CEO Jim Spanfeller issued perhaps the strongest rebuke of the ad network model during the panel, when he was asked whether he believed these companies added value to his business, and flatly said,