Forbes May Be Ready to Merge Print and Web Ops
Forbes Inc., which has famously kept its magazine and Web operations separate even as many of its publishing peers opted to integrate those functions, is expected to jump on the integration bandwagon soon, knowledgeable sources said.
One person said the company is expected to merge Web and print functions for marketing and database management in the coming weeks, then streamline sales by appointing territory directors with oversight for both print and digital reps.
Keeping the digital side independent is seen as having helped forbes.com
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