Forbes' Changes Mean More Ad, Edit Blending (Updated)
Forbes Media took a radical step last year when it started to put advertisers and outside contributors on equal footing with its editorial staffers, in print and online. Now, it’s going one step further with a Web redesign that will give advertisers even greater presence on the site.
Under a three-month-old program called AdVoice, advertisers could pay to have their labeled blogs appear alongside those of editorial staffers. Now, their contributions can run anywhere on the site that a staff writer or contributor can appear, not just the blogs section.
“AdVoice
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