For Transparency, Penn State Hires Edelman, La Torre

Penn State University has hired two PR firms — Edelman and La Torre Communications, a Harrisburg, PA-based firm — as part of the effort to be more transparent, rebuild its reputation, and reach stakeholders.

In a statement from the University, Penn State’s president Rodney Erickson said, “Earlier this year, I announced five promises to guide Penn State in recovery from our recent crisis and rebuild trust with the Penn State community. Retaining these communications firms puts us more firmly on the path toward accountability, openness and preserving our reputation as one of the world’s leading research universities.”

The two firms will help with media relations, corporate communications, and stakeholder engagement, the statement says.

Back in November, it was reported that the University had hired Ketchum.

Late last week, the AP reported that another official tied to the scandal had been fired as the investigation continues. The University spokesperson Lisa Powers didn’t comment on the matter. Transparency!

A new book, Game Over: Jerry Sandusky, Penn State, and the Culture of Silence, about the sex scandal that rocked the school, and all of college sports, has been published. The family of the school’s former football coach, Joe Paterno, has released a statement calling statements and claims made in the book “false” and “egregious.” Paterno died in January.