When word got out that the iPad 2 was coming complete with a camera, Apple fanatics the world over knew that it would only be a matter of time after the new iPad was released that videos shot and edited on the iPad would start hitting the Web. The first music video shot solely on the iPad 2 was literally shot, edited and released within 20 hours of the new gadget’s release. Read on to find out more and to check out the video, for singer-songwriter Eddy’s song ‘NEED’.
‘NEED’ was a collaboration between Eddy and Remedy Films. More information is provided on the video description, which states that, “This music video was shot solely on 4 iPad 2s. The video was released in 20 hours of when the iPad 2 came out.” Eddy said, “Everyone had a blast. That was the point. A lot of creative minds working together in a short amount of time.” Watch the video below and then read on to find out more about the production process, from Remedy Films President Chase Andrews.
Chase Andrews explained a little bit about how shooting on the iPad was different from shooting with traditional cameras. He said, “We knew it wasn’t designed as a professional video camera in the slightest, so we would be stuck with whatever results we got. We probably shouldn’t have filmed in a dark setting, but it actually worked well in a “party” environment, plus it fit the song perfectly! We still treated the cameras as “professional cameras.” We had one mounted to a steadicam rig, one was on a Kessler Crane Cineslider, and the other one was on a DIY hand held rig. The fourth iPad was held by Eddy for a few shots of her singing and dancing.”
So how did they edit the video? Well, according to Andrews it wasn’t edited entirely on the iPad (like this video, which was edited entirely in the iPhone 4 and iPad2), but they did start out trying. Andrews said, “We started to edit on the iPad. We synced all the iPads to a Mac Pro, then organized the videos into one folder and then synched that folder back to one iPad so we had all the footage on one iPad. Remedy Films had two editors going, one on the Mac Pro and FCP, the other, myself, on the iPad 2. I was able to get the intro done on the iPad, but once it came to syncing the vocals up to the song it became very hard to be so precise and creative.” Because they wanted to get the video edited quickly, they wound up bailing on the iPad iMovie edit. Andrews says, “It wasn’t bad for a $5 video editing app, [but] in the long run we ended up only editing in FCP.”
Andrews said that, “After being in line for 8 hours, buying 3 iPads, filming for 5 hours, and editing for 12 hours, we were exhausted. Looking back at the whole project, I a very glad that we did it. It was a great experience, and fun doing something first, that was history making.”
Personally, I think the video turned out pretty well. That being said, I’m not so surprised by the quality after having seen some amazing professional videos shot on the iPhone 4. But I do still think it’s cool that technology has come so far that we can create professional looking videos on fun gadgets like the iPhone and iPad.
What do you think of the first music video shot on the iPad 2? How does it compare to videos shot on more professional cameras?