First Data Corporation Gets into Gifting on Facebook with eGift Social
With a background in gift card processing for over 250 top global brands, First Data Corporationis experimenting with a new real-world gifting app of its own on Facebook, eGift Social. The app is basically a way to buy your friends ice cream.
Users of the application have to register an account, and if they wish to actually purchase anything, provide a credit card as well. It is worth noting that a credit card is not part of the registration process, so users are able to check everything out before giving out any fiscal information.
Once
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