(Female) CEO’s Viral Anti-Hillary Rant Shows Us What’s Coming in 2016

HINT: Her political ideas have nothing to do with it.

hillary clinton glare
“Yeah, my media friends got my back.” (PHOTO: Joe Raedle/Getty)

You read the headline, you already picked a side, and you instantly had an opinion…without reading a single detail.

This is what happens during national elections for political office, especially the presidential kind.

Meet Cheryl Rios, CEO of Go Ape Marketing in Dallas.

(FULL DISCLOSURE: This writer has met her on occasion, but she wouldn’t be able to pick me out of a police line-up.)cheryl-rios

She, like 1.35 billion people worldwide, has a personal Facebook page. Moreover, she, like the 320 million people in this country, formed an opinion about Hillary Clinton running for president and all that implies.

Rios, on her personal Facebook page, issued a personal opinion about Clinton’s decision to go get a burrito at a Iowan Chipotle because that’s national news. Someone at KTVT CBS 11 was trolling her page — or discovered on his or her timeline someone who did the same — and determined that Rios’ personal opinion deserved an entire prime time news segment.

Here it is:


Let dig past the lede here. Her Facebook post:

“If this happens – I am moving to Canada. There is NO need for her as she is not the right person to run our country – but more importantly a female shouldn’t be president. Let the haters begin . . . but with the hormones we have there is no way we should be able to start a war. Yes I run my own business and I love it and I am great at it BUT that is not the same as being the President, that should be left to a man, a good, strong, honorable man.”

Maybe if we examine this vitriolic rant as PR professionals and former journalists (present company included), we will see why a personal Facebook note from someone with limited to no national exposure (no offense intended to Cheryl) became a viral sensation.

1. You ain’t moving anywhere. Famous people threaten to leave the country all the time, and regretfully, none of them have done so. Your business is here. Your life is here. And unless you know my Nana in Calgary, I doubt you have peeps up North anyway.

2.  Hormones? Somewhere Susan B. Anthony and Elizabeth Cady Stanton are wondering if their life’s work was just reduced to the stuff that causes acne, mood swings, and thyroid imbalance issues.

3. A man. And there’s the rub…

Ever since Hillary’s husband began his first term, this country has been split down the middle by political affiliation based upon nothing more than personal opinion.

Pundits have forced us to look past the issues and get in touch with our feelings: how angry are we, and why? Close to half of the people in this country who care enough to vote in the first place will not be checking Clinton’s name, so why don’t we just allow people to have opinions?

The minute water cooler talk about 2016 becomes national news, we may all consider moving to Canada.

My Nana has room.