Family Feud: How a 30-Something Brand Built a Successful App on Facebook
Brands haven’t had much success in the Facebook app market. Although quite a few large companies have a successful Page for themselves or a product, it’s rare to see an app that has had any success at all working with a well-known name.
Which is why we’ve been watching Family Feud with interested since the app began quickly growing in March. Despite stemming from a brand over three decades old, Feud kicked the losing streak for brands and got users — almost four million of them at
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