Famiglia Cristiana Launches App to Reach Facebook Users in Italy

Who is the Nicest Character of the Gospel?

Facebook continues to experience broad international growth, but it’s experienced some of the most rapid growth during the last year in Italy. In fact, there are nearly 9 million active Facebook users in Italy as of today. As such, more Italian companies are developing Facebook applications to reach people on the Facebook Platform.

One of the most recent apps is called “Who is the Nicest Character of the Gospel?, created by what is said to be the most important religious magazine in the country, Famiglia Cristiana. The objective of the app is to promote a new official version of the Bible, and is an “experiment of great openness for the Catholic community and a new way of [spreading] the holy message,” according to Vincenzo Cosenza, the Director of the Rome office for Digital PR, who created the application.

The app is emblematic of the increasing number of international apps on Facebook. Facebook’s Platform team also recently held development contests for applications in French and Spanish. To learn more about the winners click here.

To get a deeper perspective on Facebook application development and marketing, be sure to check out our fully localized and translated versions of the Facebook Marketing Bible: