The fall television season is underway, and networks are increasingly turning to Facebook to help promote their new and returning series, with last Thursday’s debut of ABC’s #TGIT (Thank God It’s Thursday) trio of shows — returning series Grey’s Anatomy and Scandal, joined by newcomer How to Get Away with Murder — generating 4.5 million interactions on the social network from 2.3 million users.
Facebook strategic partner development executives Kelly Michelena (broadcast) and Melinda Arons (TV) wrote in a post on the Facebook Media blog:
Networks are using Facebook to drive discovery of new shows and create new ways for viewers to engage with the ones they already love. One of the most innovative ways we’re seeing shows reach fans is through video — which takes advantage of seamless auto-play — by posting sneak peeks, exclusive clips and behind-the-scenes segments, like The CW’s video series, The Cwestionator, which gives fans the chance to get to know the cast members behind their favorite shows.
Michelena and Arons also shared examples of the following shows using videos on Facebook to promote awareness:
Readers: Have you ever been convinced to check out a TV show by a post you saw on Facebook?