Fall MRI Shows Audience Gain; 'More' Gets Richer
In an otherwise dismal time for magazines, today was a happy day at Meredith Corp.’s More, which showed a 23.8 percent year-over-year jump in the closely watched metric of reader household income.
Among female readers, More’s household income stood at $103,372 in Mediamark Research & Intelligence’s fall magazine audience report, versus $83,503 in the fall 2007 report.
The lifestyle title for women aged 40-plus also saw an uptick in audience of 19 percent to 1.6 million. During the same period, its circulation grew 6.3
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