'Fake Steve Jobs' Secret Identity Is So Busted

The author of the wildly popular Fake Steve Jobs blog has been unmasked. FSJ is really Daniel Lyons, a senior editor at Forbes. Reporter Brad Stone at the Times is the man responsible for uncovering his identity.

As for the blog, it’s a rambling, endlessly snarky pisstake on both Steve Jobs and Silicon Valley/Alley c. 2007. This recent “Ask The Reader” captures FSJ’s zeitgeist damn well. Of course, this means that our original guess of FSJ being Nick Denton was off the mark.

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