Fake Dried Cranberries and Other Social Media FAILS

fail_cranberry This week we wave bye-bye to Google Wave, wish we could say bye-bye to an NFL great, and expose the shocking truth about dried cranberries! What a warped world we live in, friends.

CRANBERRIES
Down in the Bog: The Deep Twisted World of…Cranberries?

It’s hard to order a muffin, salad or stuffing without finding dried cranberries in the recipe. But did you know in some cases, you might not really be eating cranberries? A group has called out an Ocean Spray dried cranberry product called “Choice” that is used by many food processors. They allege that these dried cranberries are less than 50% cranberry, rather, they are cranberry skins stuffed with sugar and elderberry concentrate (which turns them red.).

A consumer education initiative has been launched (which includes an Ocean Spray competitor) who believe this mislabeled product is misleading consumers. And even though they have taken to Twitter, Facebook, YouTube, and even set up their own site, their messaging is decentralized.

Folks, if you really care about the twisted world of cranberry scams, get on the same page to promote your efforts! A nice landing page and uniform name would be a start.

GOOGLE WAVE

Tech pundits are busy breaking down why Google Wave failed. Whether you believe the G team was too late out of the gate or done in by Facebook’s social plug-ins system, I humbly submit that failure was inevitable based on the services’ name: Wave. There is nothing more fleeting than a wave. It crashes in the ocean and disappears. You hold your hand up to a friend and say goodbye. You wave a white flag in surrender. I think it’s fair to say because of its name, Google Wave was doomed from the start.

PAY-FOR-PLAY TWITTER
Roger Ebert would pay for Twitter…because he can afford to!

I hate surveys. A lot. But Web readers eat ’em up like pretzel M&Ms. USC’s Annenberg School of Communications and Journalism recently found that ZERO people would pay to use Twitter.

The world seems concerned about how Twitter will make money. Honestly, who cares? Those guys will be fine. Between “promoted tweets” and data deals with the search engine bigs, I wouldn’t lose sleep over losing Twitter because of unprofitability – it’s not going to happen. A pay-for-use model would not drain the life out of Twitter, it would stop its heart – cold.

Roger Ebert disagrees with the survey because 20% of his following says they would pay to use Twitter. Why anyone is reporting on his unofficial poll (which has more flaws than the Academy snubbing Shawshank Redemption for best picture) is absurd. A pay-for-play Twitter would turn the microblogging platform into a wasteland of salesmen, quickly putting the service on life support.

THAT ANNOYING NFL GUY
My tolerance for indecision is low, just ask my wife when she can’t decide where we should go for dinner. So to that quarterback who is perennially floating the notion of “retirement,” I say you let the fans decide. Forget your bum ankle and declining quarterback rating, take your case to social media and let the world tell you if you should stay or go. Showing your croc while dressed in your Crocs, probably ain’t gonna help your case.