Fairway Market Debuts Recipe App
The New York-based supermarket Fairway recently released an iOS app that is one part recipe box, one part shopping list.
The social-savvy chain uses nice photography and a sleek scroll design to hook users in. Once in the app, you can search recipes, and with a click, add those ingredients to a shopping list. Users are also prompted to enter any dietary preferences (no gluten, dairy free, low sodium, etc.) upon entering the app to help Fairway direct the shopper.
Fairway isn’t the only supermarket to offer an app.
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