Last summer, Facebook began experimenting with running ads in the News Feed devoid of the social connections typical to its Sponsored Story units. Rather than requiring an ad only be shown to fans of a brand’s Facebook Page or their friends, marketers were able to run Page Post ads in the News Feeds of non-fans. Now it appears Facebook is dropping the Page Post inclusion and letting advertisers promote only their pages to non-fans in a sparse News Feed unit called Suggested Page.
“We’re currently testing this feature but have nothing further to share at this time,” emailed a Facebook spokesperson on Friday.
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