Facebook Is Testing a Group Video Chat App Called Bonfire

The social network is 'running a very small test in Denmark'

You can see it but, unless you're in Denmark, you can't download it iTunes App Store

Facebook may soon be inviting mobile users to gather ‘round the Bonfire.

The social network confirmed that it is testing a group video chat application called Bonfire in Denmark, and the app’s listing on the iTunes App Store for that country reads, “Welcome to Bonfire, a new way to group video chat. With Bonfire, you can video chat up with to eight friends and their friends, plus play with effects and take pictures of your video chats.”

A different section reads, “Bonfire is a group video chat app that lets you hang out with your best friends and meet new ones. When you open the app, instantly start video chatting with friends. Use effects to express yourself and take pictures of your video chats to share on Instagram, Facebook, Messenger and more. From doing homework to catching up, Bonfire is the best place to get together with all your friends.”

A spokesperson for Facebook Messenger said in an email to Social Pro Daily, “At Facebook, we continue to build and test new products and services. We already have many great experiences for people to video chat in groups, or as individuals, across the family of apps, including Messenger. We are interested in how everyone uses technology and how we can build great experiences for them. We’re running a very small test in Denmark of an app we call Bonfire. We have nothing further to share at this time.”

Matthew Hughes of The Next Web reported that TNW director of social media Matt Navarra was able to access the app, and he was able to invite co-workers to chat on Bonfire, but while those co-workers received notifications via both Messenger and Facebook, they were unable to act on those notifications due to their lack of access to Denmark’s iTunes App Store.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.