Facebook Is Testing Ads in the Related Articles Section of Instant Articles

This follows a move earlier this month to allow ads every 250 words, rather than every 350

Facebook’s mission to monetize its Instant Articles zeroed in on a new landing spot—the related articles section at the bottom.

The social network announced earlier this month that ads could be placed up to every 250 words within Instant Articles, down from every 350 words.

The related articles section came into play Monday, announced in a blog post by product marketing executive Ben Peskoe, who wrote:

We’re beginning to test ads in the related articles section at the bottom of Instant Articles. Readers often look for additional content once they reach the end of an article. Stories can be surfaced here either by the publisher or algorithmically by Facebook. Publishers have told us they would like to explore the option of including ads relevant to the reader in this space. We’re running this early test to collect signals on the impact this change has on reader behavior and publisher yield in Instant Articles.

Our goal with ads in Instant Articles is to drive revenue for publishers and performance for advertisers while maintaining a great reading experience for people. We look forward to collecting feedback from our test partners to shape the future direction of this feature.