How Effective Is Spam On Facebook Anyway?

Spam on Facebook is spreading virally but it seems people are recognizing it before they give the spammer what they want.

Blog posts by anti-virus firm F-Secure suggest that a lot of people follow the initial link bait and ‘like’ a message when prompted to do so to move to the next step. However, clicks don’t equal conversions and the number of people who actually fill out the surveys that earn spammers money is low.

In a recent example, spam links directed Facebook users to a page “I May NEVER T�XT AGAIN After Reading THI$!!”, which had more than 200,000 likes.

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