Facebook Extended Its Rights Manager to Instagram

Video publishers and creators can prevent unauthorized use of their content

Current Rights Manager users can log into their Facebook pages to extend its coverage to Instagram
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Facebook launched Rights Manager in April 2016 as a way for video publishers and creators to prevent unauthorized use of their content, and Thursday, the social network announced that the tool has been extended to cover videos on Instagram.

Head of product, rights and music Fred Beteille announced in a blog post that current Rights Manager users can log into their Facebook pages to extend its coverage to Instagram, either via a prompt that will be displayed upon opening Rights Manager, or via the tool’s section in page settings.

Once Rights Manager has been enabled for Instagram, the reference files uploaded by video publishers and creators will be protected across both Facebook and Instagram, with rules that were already specified for Facebook being extended to Instagram, where applicable.

Rights Manager users can opt to automatically block or monitor videos that match those reference files, or manually review them, just as they have been able to do with video content on Facebook.

Video publishers and creators can apply for Rights Manager here, and more information on the tool’s Instagram launch is available here.

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