Facebook Reaches Out to Creatives

Follows Google in launching agency education platform

Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the new council is holding its inaugural meeting in France this week during the Cannes Lions International Festival of Creativity.

The Creative Council includes: David Droga, founder and CEO of Droga5; Nick Law, CCO, R/GA; Jeff Benjamin, CCO, JWT; Colleen DeCourcy; founder, CEO, Socialist; Linus Karlsson, CCO, global brands, McCann Erickson; Michael Lazerow, co-founder, CEO, Buddy Media; Rob Feakins, CCO, president, Publicis, New York; Mark Tutssel, CCO, Leo Burnett; Rob Reilly, CCO, Crispin Porter + Bogusky; and Tor Myhren, CCO, Grey, New York.

The formation of a creative brainstorming who's who follows Facebook's recent launch of a 17-member Client Council, which is comprised of top marketers. Facebook is also bolstering Facebook Studio, adding an eduction project over the coming weeks that will consisit of 10-15 minute interactive courses on various Facebook products such as Pages, apps and ads.

As users complete the courses, they’ll earn badges that will show up alongside the campaign case studies they submit to Facebook Studio. Facebook is also beefing up Facebook Studio by adding a directory that lists agency members along with their submitted work and badges.

As advertising in digital and social media only becomes more complex and nuanced, Facebook isn’t the only tech company boosting its agency outreach efforts recently. Last week Google launched its own agency education program with a similar title to Facebook’s. Google’s Agency Edge also features courses agency folks can complete to bone up on Google’s ad products and even filters the courses according to categories such as experience level, job type, vertical and marketing goal. The site also pulls agency-related content like case studies and research from other Google properties such as Think Insights and Learn With Google.