The Biggest Facebook Posting Mistake You Can Make
Use third-party posting applications at your own risk.
What if there were a way to post to Facebook that would reduce your interactions with fans by up to 70 percent? You’d want to avoid that, wouldn’t you?
As you may know, lower interaction rates result in less visibility in the news feed. Fewer of your fans see you, and those that do may care less. It reduces your reach and hurts your brand.
The biggest posting mistake is: using anything other than Facebook’s own interface for sharing via desktop (Note the exceptions below.).
Typical alternate post publishers include CoTweet, HootSuite, Involver, various Twitter feed services, SocialOomph, and others; exceptions include Buddy
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