Facebook platform industry news and hires: Fan Appz, SocialCode, Offerpop
Enterprise software company SAP today announced that it has partnered with Facebook Preferred Marketing Developer Fan Appz to include Fan Appz’ Personalized Marketing Platform as part of the SAP Customer OnDemand solution. With Fan Appz, SAP customers will be able to collect social profiles of their fans and combine them with existing CRM data. Additional social data can be used to drive customer acquisition, retention and lifetime value.
Facebook SPMD SocialCode today launched its self-serve ad platform out of client beta. The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in