Facebook platform industry news and hires: Fan Appz, SocialCode, Offerpop


Fan Appz

Enterprise software company SAP today announced that it has partnered with Facebook Preferred Marketing Developer Fan Appz to include Fan Appz’ Personalized Marketing Platform as part of the SAP Customer OnDemand solution. With Fan Appz, SAP customers will be able to collect social profiles of their fans and combine them with existing CRM data. Additional social data can be used to drive customer acquisition, retention and lifetime value.


Facebook SPMD SocialCode today launched its self-serve ad platform out of client beta. The platform enables companies and their advertising agencies to use SocialCode’s technology through a SaaS model instead of managed services. The company says its platform offers “real-time automation, real-time bidding and seamless reporting and performance analysis. Clients also have the ability to run full factorial testing for a greater number of advanced campaigns with unlimited creative variations.”


Social marketing platform Offerpop announced the following new hires this week:

  • Tim Maguire, Account Executive – former Account Executive at Engine Yard
  • Kelly Grady, Account Executive  – former Senior Account Executive at Cannon
  • Dina Attyeh, Junior Accountant – former Financial Planner at Ernst & Young
  • Jack Gibbs, Business Development Representative -former Executive Assistant at Shining Hope for Communities

Note that due to recent changes in the way Linkedin displays hiring information we have have changed the format of our weekly new hires posts. Companies who want their new hires included in the post must contact us directly at mail (at) insidefacebook(dot) com.