Buddy Media Befriends ComScore For Facebook Metrics
In game-changing strategic partnership, comScore, the trusted digital measurement go-to embarks on strategic partnership with Buddy Media, Inc., the social software giant.
Gauging campaign performance is about to get a lot more interesting. In a game-changing strategic partnership, comScore, the trusted digital measurement go-to is embarking on a strategic partnership with Buddy Media, Inc., the social software giant.
The ambition of the arm-linking is to help agencies and brands better assess the fruitfulness of their social-marketing programs in order to maximize the value those projects bring.
Clients of the joint venture will have the Buddy Media social suite as well as comScore measurement capabilities at their disposal, so they will be able to analyze social media metrics (including reach, frequency, demographics, online behavior and benchmarking of competitive brands’ performance in the social arena).
Michael Lazerow, chief executive officer of Buddy Media, said in a press release:
Our partnership with comScore, the industry leader, enables us to provide an offering unlike anything else on the market.
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