Facebook Messenger Users Have Sent More Than 2 Billion Reactions

More Love and Smile, less Sad and Angry

Facebook introduced Reactions for Messenger March 23, and the social network announced Wednesday that more than 2 billion have been sent.

Reactions launched for Facebook via mobile and desktop in February 2016.

Facebook shared the following Messenger Reactions data with Social Pro Daily:

  • Users were more likely to send positive Reactions (Love, Smile) than negative ones (Sad, Angry).
  • Younger millennials (aged 18 through 24) send reactions twice as frequently as older age groups and are more likely to send a wider range of Reactions.
  • Mother’s Day was the most popular day for the Love Reaction.
  • The Yes Reaction is more likely to be used in group conversations than in one-on-one conversations, while the opposite is true for the Love Reaction.

FacebookMessengerReactions from SocialTimes on Vimeo.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.