Facebook making it easier for new users to find and add apps

Facebook made two updates to the Platform this week that makes it easier for app developers to reach new users.

First, Facebook launched an important feature that we’ve written previously about – allowing application-use News Feed items to be viewed by friends without the app. Inside your Developer settings, just register your feed item template and check “Show stories of this template to users who have not added this application.” This is a big boost for highly engaging apps.

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Second, Facebook enabled a streamlined way for new Facebook users to register with applications already added to their accounts. This screenshot from the Developer Wiki shows the co-branded registration experience:

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[tags]facebook,developer,newsfeed,cobranded,registration[/tags]