If you’ve ever been annoyed by clicking on a Facebook Live video and finding that it wasn’t live at all, the social network is on the case.
Facebook confirmed a report by Josh Constine of TechCrunch that it is taking steps to clean up live videos that aren’t really live videos, and the social network updated its Facebook Platform Policy to reflect this effort, with a revision to the Facebook Live API section, which reads:
Don’t use the API to publish only images (example: Don’t publish static, animated or looping images), or to livestream polls associated with unmoving or ambient broadcasts.
The social network said in an email to Social Pro Daily that it was responding to feedback about the issue, with users saying they did not find static images or graphics and polls to be interesting or engaging, adding that content that violates this policy, as well as publishers of those types of content, may see reduced visibility in News Feed.
Publishers that turn out to be repeat offenders may also have their access to Facebook Live limited, and Facebook said it has begun informing partners that may be impacted by these changes.
Facebook announced last March that its News Feed algorithm would give higher priority to live videos while they were actually live, and last December, it updated that announcement to include graphics-only polls.