Facebook Just Announced Another Music Licensing Deal

The ICE Services pact covers 290,000+ rights holders in 160 territories

ICE Services will work with Facebook to help ensure accurate royalties data adamkaz/iStock
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Facebook followed up on the music-licensing deals it announced last month by reaching an agreement for its first “multi-territorial” music license with online licensing processing and licensing solutions provider ICE Services.

The social network inked similar pacts with Global Music Rights, SESAC’s HFA/Rumblefish, Kobalt Music Publishing and Sony/ATV in January and with Universal Music Group the previous month.

Much like the previous deals, the ICE pact covers online music licensing for more than 290,000 rights holders in 160 territories across Facebook, Messenger, Instagram and Oculus.

ICE was established by membership organization PRS for Music (U.K. and global), Swedish collective management organization STIM and Germany’s GEMA to “encourage collaboration between collective management organizations, music publishers and digital service providers to ensure that composers and songwriters are compensated accurately and fairly for the use of their works.”

The company said it will work with Facebook to help ensure accurate royalties data, adding that it has more than 40 online music licenses in place with streaming platforms and has distributed more than €300 million ($418.5 million) to its rights holders since 2016.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.