Facebook Is Up to Old Copycat Tricks, and TikTok Is the Target This Time

All this comes as the app faces regulatory battles

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While TikTok is establishing itself—it counts 43.7 million monthly unique users in the U.S., according to Comscore, and introduced a self-serve ad platform in July—it faces a potential regulatory nightmare.

Already booted from its top market in India over concerns of user privacy and data sharing with the Chinese government, TikTok parent company ByteDance has drawn similar scrutiny from President Donald Trump’s administration, which initially pushed back on Microsoft’s acquisition of TikTok, stating that the app could not keep doing business in the U.S.

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This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.