Facebook announced several updates to its ad offerings to help brands ring in the holiday shopping season.
The social network said in a blog post that Black Friday and related videos tallied over 450 million views during the Thanksgiving shopping weekend last year.
Facebook introduced overlays for its dynamic ads last June, enabling brands to add information such as price and discount tags to their creative.
Overlays are being expanded to enable advertisers to build customizable creative templates for dynamic ads, with Facebook offering the following example: “If a retailer wants to create a Black Friday campaign with a product catalog, they can now create their own Black Friday overlay to more visually promote discounted products.”
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