Facebook Is Making Its Ads Manager and Business Manager Easier to Navigate and Use

A cleaner design and streamlined campaign-creation experience for the former began rolling out Tuesday

The new Ads Manager interface began rolling out Tuesday Facebook
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Facebook is rolling out a simpler interface for its Ads Manager tools for advertisers, and an update to its Business Manager tools is up next.

The social network said in a blog post that more updates will come to both tools throughout the year.

The new Ads Manager interface, which began rolling out Tuesday, includes a cleaner design and a new navigation bar to make it easier for brands to find the appropriate tools for their needs.

The navigation bar gives advertisers more space to manage their ads and campaigns, and it highlights tools that can help them track their ad performance and reporting.

The campaign creation experience in Ads Manager was also tweaked, and the addition of copy-and-paste functionality will give brands more flexibility when they are crafting their ads.

A new auto-naming feature quickens the process of customizing names for campaigns, ad sets and ads.

Facebook said more intuitive ad-level creative and placement editing tools are on the way, adding that it expects Ads Manager to be updated for all advertisers by next year.

Later in 2019, changes to Business Manager will include a seamless process for agencies to onboard new clients, a better way for agencies to manage clients’ historical reporting and an easier way for Business Manager users to assign and organize assets to people.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.