Facebook introduces 'tracking specs' for advertisers to measure actions
Facebook has created “tracking specs,” a new way for advertisers to define and track any action that might be important to their campaigns through the Ads API.
According to documentation on Facebook’s developer site:
“Tracking specs allow you to track what actions are taken by users interacting with your ad. Tracking specs will only track, it will not optimize for that action nor does it charge based on that action.”
Previously, advertisers could use “conversion specs” to track and optimize for actions such as page Likes, offer claims, link clicks or custom Open Graph actions.
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