20 million people are already accessing Facebook through mobile platforms, but Facebook is stepping up its efforts to land deeper integrations with mobile handset makers around the world.
Most recently, Facebook has been stepping up discussions to integrate its software into a broad array of mobile devices made by Nokia, according to The Wall Street Journal. The WSJ says Nokia has been considering building its own mobile social networking platform in house, but the Facebook deal could supercede those plans. Facebook is also in talks with Palm and Motorola to integrate with their mobile operating systems.
Facebook says the company is “dedicated to working with and developing partnerships with mobile operators and device makers all over the world.”
The mobile social networking space is still in its formative stages in the US, relative to most other markets. MySpace recently partnered with T-Mobile to develop a mobile product for the SideKick, and several others already established in the space include location-based services like Loopt, BrightKite, and Whrrl. And very recently, Google’s new location-based mobile product Latitude has quickly attracted over 1 million people since its launch.
Today, Facebook operates multiple mobile services worldwide:
- Facebook for iPhone, which currently has over 5.4 million monthly active users
- Facebook for Blackberry, which currently has over 3.7 million monthly active users
- m.facebook.com, the standard mobile interface
- x.facebook.com, an advanced mobile interface
- Facebook SMS, through which users can update their status and receive notifications
Facebook has yet to break out active users of its mobile services by country. However, it has been growing by leaps and bounds internationally, specifically in Europe and South America, throughout the last year. Striking deals with major handset makers around the world will certainly increase its mobile growth worldwide.