Facebook Growing Amongst Older, Wealthier Americans

Last week, Inside Facebook reported that the fastest growing segment of Facebook users in recent months is women over 55. Now, new data from Hitwise confirms that Facebook’s American audience as a whole is becoming older and wealthier.

According to Hitwise, users aged 18-24 accounted for 42% of all US Facebook visits in January 2008, but that same age group accounted for only 24% of all US visits in January 2009. Today, over three fourths of Facebook’s US traffic comes from people over 25: 28% are 35-34, 23% are 35-44, 18% are 45-54, and 7% are over 55. Clearly, Facebook is catching on amongst people in their 30’s, 40’s, and 50’s in the US.

And with the shift in demographics has come a shift in household income characteristics for Facebook’s audience. Facebook leads MySpace in US social networking traffic in all income brackets over $60,000/year. Look out for more Audi virtual gifts in 2009!

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