Facebook Launches CPC Ads
One of the most criticized ads on Facebook have been their flyer ads. There have been complaints of horrendous click through rates. Complain no more! Facebook has started a new, auction-based, cost-per-click model for the new Flyers. The new “Flyers Pro” offering enables advertisers to state the maximum price that they are willing to pay for each click. The ads can be targeted by keywords, sex, age, location, political views, relationship status, education status and workplace.
Does this sound familiar? It is a duplicate of Google’s AdWords platform except that they provide an additional 6 factors to target by.
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