Better Engagement Than Facebook, Or Fuzzy Math?
Flowd, a social network for music fans, claims that artists in its community experience engagement rates 350 percent higher than those of Facebook. But when comparing numbers with a social network with more than 800 million users, a little perspective is necessary.
Flowd, a social network for music fans, claims that artists in its community experience engagement rates 350 percent higher than those of Facebook. But when comparing numbers with a social network with more than 800 million users, a little perspective is necessary.
Flowd made the 350 percent higher engagement claim in a press release touting its successful promotion of an 18-date tour by indie pop band Honor Society, saying that the band experienced a 14 percent check-in rate during the tour, with some shows topping 20 percent.
However,
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