Facebook Enables Black-Owned Businesses to Be Discovered via Businesses Nearby

The information will not appear on their pages or profiles

People who discover businesses via Businesses Nearby can message them, buy goods or order food Facebook
Headshot of David Cohen

Facebook introduced a new tool that enables Black-owned businesses to identify themselves as such for easier discovery through the social network’s Businesses Nearby feature.

The social network said that when a business opts for diverse business category labeling, that information will not appear publicly on their page or profile, adding, “This new tool helps amplify Black-owned businesses and make it easier for people to support Black and diverse entrepreneurs, small businesses and local shops that keep our local economies going. Now, admins that represent a Black-owned business on Facebook will be able to designate the business as Black-owned.”

People who discover those businesses via Businesses Nearby can message them, buy goods or order food via third-party applications, helping those businesses see more “virtual foot traffic.”

The social network said it worked closely with partner Ureeka to distribute the majority of its $40 million in Covid-19 grants for small and midsized businesses in the U.S.

As for the $200 million Facebook pledged to support Black-owned businesses, creators and nonprofits in the U.S., the company said it is dedicating $40 million to roughly 10,000 Black-owned businesses, and those with up to 50 employees can apply here.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.