Facebook introduced a new tool that enables Black-owned businesses to identify themselves as such for easier discovery through the social network’s Businesses Nearby feature.
The social network said that when a business opts for diverse business category labeling, that information will not appear publicly on their page or profile, adding, “This new tool helps amplify Black-owned businesses and make it easier for people to support Black and diverse entrepreneurs, small businesses and local shops that keep our local economies going. Now, admins that represent a Black-owned business on Facebook will be able to designate the business as Black-owned.”
People who discover those businesses via Businesses Nearby can message them, buy goods or order food via third-party applications, helping those businesses see more “virtual foot traffic.”
The social network said it worked closely with partner Ureeka to distribute the majority of its $40 million in Covid-19 grants for small and midsized businesses in the U.S.
As for the $200 million Facebook pledged to support Black-owned businesses, creators and nonprofits in the U.S., the company said it is dedicating $40 million to roughly 10,000 Black-owned businesses, and those with up to 50 employees can apply here.