DML Reach Pushes Facebook Posts Across Channels

Direct Message Lab is allowing brands to manage multiple business channels from one location through its new product, Reach v4.

Direct Message Lab is allowing brands to manage multiple business channels from one location through its new product, Reach v4.

It isn’t your run-of-the-mill platform to manage just social network pages and profiles. It incorporates a brand’s social, mobile and application-based activities to effectively target and engage its audience.

Brendan Dimitri of DML told us by email:

Reach v4 delivers unmatched user and content metrics and builds deep user profiles, which are synchronized across all channels to give brands a full view of their users, content and engagement. No other platform provides DML comprehensive coverage — from targeting content to users to metrics — in one platform.

Here’s the highlights of DML’s description of Reach v4:

  • Manages Facebook, Twitter and YouTube content in one place
  • Develop, deploy and support Facebook, social and mobile applications
  • Deploy off-the-shelf marketing programs including sweepstakes, loyalty programs and enhanced email sharing
  • Connect social media data to offline, email, mobile and web metrics
  • Create deep user profiles from actions across all channels — social, mobile applications and other data
  • Deploy content to all channels from one easy-to-use content management system
  • Monitor and respond to blog discussions about the brand

This end-to-end platform is designed for brands of all sizes.

DML’s current clients include those in retail, travel, healthcare, sports, entertainment, food and beverage, and other industries.

Take a gander at DML’s Reach v4 video that we’ve embedded below.

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