Facebook Details Several Updates to Its Business Terms

They take effect Aug. 31, except for state-specific changes, which already apply

Businesses on Facebook have some reading to do before Aug. 31 anyaberkut/iStock
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Facebook last week detailed a host of updates to its business terms, all of which go into effect Aug. 31.

The social network is rolling out new global data processing terms that apply to all advertisers worldwide, not just those subject to the European Union’s General Data Protection Regulation.

Facebook said in a blog post that this update will help advertisers that require data processing agreements to use Facebook’s business tools or custom audiences, in accordance with their local laws.

The company’s business tools terms are also being revised, including the incorporation of a joint controller addendum, which clarifies the responsibilities of Facebook Ireland and businesses subject to GDPR.

Facebook said it recommends that all businesses using tools such as social plugins, software-development kits or the Facebook pixel update their privacy policies where necessary in order to reflect this change.

The company’s new set of data security terms outlines its already existing practices and standards for keeping data secure and answers common questions from clients and partners.

Changes were also made to Facebook’s customer list custom audience terms, self-serve ad terms and commercial terms in the interest of clarity.

As previously reported, the social network’s platform terms and developer policies were updated, as well.

Finally, Facebook clarified that while the changes detailed above take effect Aug. 31, its state-specific terms were enacted last week.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.