Facebook building 'blazing fast' iOS app, New York Times says

Facebook is working on making a faster version of its mobile app, according to the New York Times today.

The app is reportedly being built primarily with Objective-C, a language that should make the app significantly faster than it is now. Facebook’s mobile apps are much slower than other apps because the company uses HTML5 within an Objective-C shell. The existing method allows Facebook to push out changes without requiring a full version update in the App Store.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in