Journalism 101, Facebook-Style

Facebook last week launched a series of online courses for journalists via its Blueprint global training program.

Facebook last week launched a series of online courses for journalists via its Blueprint global training program.
Manager of journalism partnerships Áine Kerr wrote in a blog post that the e-learning courses will focus on the “three core pillars” of the news cycle—discovering content, creating stories and building an audience—adding that best practices and guidelines from Facebook are meshed with case studies from journalists.
Kerr said courses available at launch include “How Journalists Can Best Utilize Facebook and Instagram,” as well as installments on Facebook Live, 360 videos and photos and Instant Articles, adding:

In addition to the Discover, Create and Engage modules, we have included a guide for journalists that will explain how to get started on Facebook or simply grow your presence. We’ve heard from journalists that they need more information when deciding between setting up a page or a profile and about how to manage privacy settings. The “Getting Started” course seeks to answer all of those questions and covers key steps for building out a professional journalistic voice on the platform, including how to apply for the Facebook blue badge that indicates verification.
In the coming weeks, we will also commence a series of webinars on the site, which will be tailored to journalists who are both new and old to Facebook. These webinars will be organized according to new products and features, a person’s level of experience using Facebook as a journalist and their role (newsgatherer, content creator or audience engagement specialist).

Journalists: Will you take advantage of these resources?
FacebookBlueprintJournalists David Cohen is editor of Adweek's Social Pro Daily.