"No Authorization" Facebook App Engages Bourdain Fans

The Room 214 Facebook voting application is an interactive tab that provides an entertaining experience without forcing users to authorize the application. The idea for a video voting bracket stemmed from conversation that Room 214 observed in the Anthony Bourdain: No Reservations Facebook page community, where fans would post about their favorite moments from the show. They built an application that would serve the same function for the fans, allowing them to watch some of their favorite clips from past episodes and voice their opinions on what they think is the best moment from the show. After the jump - what you need to know about The Room 214 voting application. The application in a sentence The Anthony Bourdain Video Challenge allows fans to choose their favorite moment from the first 100 episodes of Anthony Bourdain: No Reservations and share their votes with their friends. Ways the product benefits social media campaigns Interactive and entertaining experience for fans Encourages fans to post their votes and comments to their personal news streams, thus virally promoting the page YouTube videos can readily be switched out to make the application fit any campaign or theme Coolest feature The custom modal windows make the entire app possible because they expand the usable screen space. The modals allow all of the videos and all of the voting functionality to fit onto the same page. A fan can watch 16 different YouTube videos and vote for his/her favorites - all without ever leaving the tab. Feature rundown No authorization required Utilizes Facebook social plug-ins to help grow the page Takes advantage of the latest options for Facebook customization with modal windows All CSS/HTML which means no Flash required Reasons authorization not required According to the company, "When authorization is required, you are immediately going to bounce a high percentage of users away. While not forcing the authorization does limit what you can do with user's data and limits the depth of the application, it also opens you up to create an engaging experience with a wider range of users (many of whom would not allow an application to access their data in the first place). Our aim was to create something that all the page's fans could immediately begin enjoying, and thus create a new interactive experience for existing fans of the page and new fans alike. "We also didn't require fans to 'Like' the page before the application became available. We chose to build our social and viral features into the app in other places. For example, every time fans vote on a video, they see an optional pop-up to post the vote to their profile. We also used Facebook social plug-ins for fans to be able to comment on the application page and post the comment to their profile." User profile A televsion/entertainment company with a built-in audience of fans who are actively voicing an opinion. However, the application, one of a number of custom Facebook tabs that Room 214 has built, can easily be configured to fit a large range of video based promotions. Pricing Contact for details With an ever-increasing number of social media marketing options, brands and agencies are searching for solutions to improve the effectiveness and efficiency of their campaigns. This series reports on significant product releases and updates to assist in selecting the most appropriate tools to meet individual objectives. We recently presented Raven Facebook Fan Page Tool, twtMob, 48ers, StrongMail Social Studio, Analytic.ly andÂ Infused Palermo .

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"No Authorization" Facebook App Engages Bourdain Fans

Neil Glassman

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