Facebook adding featured video module to pages’ video tab

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Facebook has been prompting pages to post more video directly to the site, instead of uploading content to YouTube. Now it looks like pages could be further incentivized to embrace video.

According to TechCrunch, Facebook is testing a featured video module on pages’ timelines, and plans to roll it out in the future.

Here’s what TechCrunch said about this new feature, which is live on select pages such as ABC News:

All businesses will soon be able to choose a featured video to be displayed extra-large with a live comment feed atop their Page, and cobble together playlists of more of their videos. This makes the Videos tabs of Pages look and feel a lot like YouTube Channels. TechCrunch spotted the new design and features on ABC News’ Page, and the company confirms it testing the format with a handful of Pages, and plans to roll it out to them all in the coming weeks.

Pages will get this new design (accessible in the videos tab) automatically. If a featured video is not designated by the page admin, then the featured video would just be the one most recently uploaded.

Screen Shot 2014-12-24 at 10.24.26 AMReaders: What do you think about this reported new feature?