Facebook Added 5 New Fact-Checking Partners Prior to the EU Parliamentary Elections

The social network now has 21 examining content in 14 European languages

All of Facebook’s partners are accredited by the International Fact-Checking Network marchmeena29/iStock

Facebook’s efforts to safeguard the European Union Parliamentary elections in May continued with the addition of five new local fact-checking partners.

Product manager Antonia Woodford said in a Newsroom post that the following companies are now on board: Ellinika Hoaxes (Greece), FactCheckNI (Northern Ireland), Faktograf (Croatia), Observador (Portugal) and Patikrinta 15min (Lithuania).

She added that all of Facebook’s fact-checking partners are accredited by the International Fact-Checking Network, meeting standards in areas such as nonpartisanship and transparency of sources, and they will review and rate the accuracy of content on the social network.

The five new partners are also part of FactCheckEU, a collaborative effort led by the IFCN to fact-check content related to the EU Parliamentary elections.

When fact-checkers rate a story as false, Facebook displays it lower in its News Feed, significantly lowering its distribution—by as much as 80%—as well as reducing the spreading of that story.

Pages and domains that repeatedly share fake news suffer the same fates on News Feed, and their ability to advertise and monetize their content is taken away, as well, helping to cut down on financially motivated fake news.

Woodford said Facebook’s fact-checking program now includes 21 partners examining content in 14 European languages: Croatian, Danish, Dutch, English, French, German, Greek, Italian, Lithuanian, Norwegian, Polish, Portuguese, Spanish and Swedish.

She concluded, “Misinformation is a complex and evolving problem, and we have more work to do. We’re investing heavily to get ahead because we believe in providing a space for civic discourse during elections. We’ll continue to take steps to ensure this discourse is safe, authentic and accurate.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.