Experian-Sponsored Web Series Finds Humor in Credit

The Internet has come a long way when a Web-video series sponsored by a financial-services firm can attract the likes of Danny Glover, Jon Lovitz, Michael Madsen, Pauly Shore, Vivica A. Fox, and CollegeHumor‘s Jake & Amir.

However, as reported by AdAge.com, that’s exactly what Experian was able to do for its The Funny Truth About Credit, which premiered on its Website and Facebook Page earlier this week.

Financial expert Maribel Aber will appear on every installment of The Funny Truth About Credit to explain the celebrities’ misconceptions, according to AdAge.com, which added that the series was co-developed with Edelman PR‘s Matter Entertainment.

Matter general manager David Freeman told AdAge.com:

Since it wasn’t about driving home specific Experian messaging, it was more about delivering quality “edu-tainment,” our talent understood and didn’t feel like this was a pure endorsement deal with them.