Every One of the ‘Final Five’ Gymnasts Absolutely Crushed the Internet Last Week

The women dominated on the floor and in social

They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social.

Simone Biles, Aly Raisman, Gabby Douglas, Madison Kocian and Laurie Hernandez—the U.S. women's gymnastics team that won the team gold and took home several individual medals—dominated social media in the final week of the Olympics, occupying half of the top 10 spots in our engagement ratings. 

For the past few weeks, analytics platform ListenFirst has provided Adweek with exclusive analysis of which members of Team USA got the most traction on social media. The rankings are informed by each athlete's digital engagement rating, or DER. The rating—based on data from Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube—is a raw aggregate of daily engagements based on owned, earned and organic behavior by consumers.

Last week, Raisman took home the No. 1 spot. Here are the top 10 from ListenFirst for the week of Aug. 15-21.

10. Serena Williams (tennis)
DER: 526,528
Week-over-week drop: 36.44 percent


 #pettyrena #littlesister #Im34

A video posted by Serena Williams (@serenawilliams) on

9. Gabby Douglas (gymnastics)
DER: 627,057
Week-over-week lift: 46.65 percent

8. Paul George (basketball)
DER: 647,182
Week-over-week lift: 46.65 percent


A photo posted by Paul George (@ygtrece) on

7. James Harden (basketball)
DER: 656,454
Week-over-week lift: 168.37 percent

6. Ryan Lochte (swimming)
DER: 857,556
Week-over-week drop: 61.49 percent

5. Madison Kocian (gymnastics)
DER:  912,220
Week-over-week drop: 22.30 percent

4. Laurie Hernandez (gymnastics)
DER: 2,763,503
Week-over-week lift: 29.88 percent


Ahhh omg we all just met Zac Efron!

A photo posted by Laurie Hernandez (@lauriehernandez_) on

3. Michael Phelps (swimming)
DER: 3,106,263
Week-over-week drop: 54 percent

2. Aly Raisman (gymnastics)
DER: 5,755,994
Week-over-week drop: 21.15 percent

1. Simone Biles (gymnastics)
DER: 11,472,906
Week-over-week lift: 49.11 percent


on cloud 9 @zacefron

A video posted by Simone Biles (@simonebiles) on