Every One of the ‘Final Five’ Gymnasts Absolutely Crushed the Internet Last Week

The women dominated on the floor and in social

They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social.

Simone Biles, Aly Raisman, Gabby Douglas, Madison Kocian and Laurie Hernandez—the U.S. women's gymnastics team that won the team gold and took home several individual medals—dominated social media in the final week of the Olympics, occupying half of the top 10 spots in our engagement ratings. 

For the past few weeks, analytics platform ListenFirst has provided Adweek with exclusive analysis of which members of Team USA got the most traction on social media. The rankings are informed by each athlete's digital engagement rating, or DER. The rating—based on data from Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube—is a raw aggregate of daily engagements based on owned, earned and organic behavior by consumers.

Last week, Raisman took home the No. 1 spot. Here are the top 10 from ListenFirst for the week of Aug. 15-21.

10. Serena Williams (tennis)

DER: 526,528

Week-over-week drop: 36.44 percent

 

 #pettyrena #littlesister #Im34

A video posted by Serena Williams (@serenawilliams) on

9. Gabby Douglas (gymnastics)

DER: 627,057

Week-over-week lift: 46.65 percent

8. Paul George (basketball)

DER: 647,182

Week-over-week lift: 46.65 percent

 

A photo posted by Paul George (@ygtrece) on

7. James Harden (basketball)

DER: 656,454

Week-over-week lift: 168.37 percent

6. Ryan Lochte (swimming)

DER: 857,556

Week-over-week drop: 61.49 percent

5. Madison Kocian (gymnastics)

DER:  912,220

Week-over-week drop: 22.30 percent

4. Laurie Hernandez (gymnastics)

DER: 2,763,503

Week-over-week lift: 29.88 percent

 

Ahhh omg we all just met Zac Efron!

A photo posted by Laurie Hernandez (@lauriehernandez_) on

3. Michael Phelps (swimming)

DER: 3,106,263

Week-over-week drop: 54 percent

2. Aly Raisman (gymnastics)

DER: 5,755,994

Week-over-week drop: 21.15 percent

1. Simone Biles (gymnastics)

DER: 11,472,906

Week-over-week lift: 49.11 percent

 

on cloud 9 @zacefron

A video posted by Simone Biles (@simonebiles) on