Even More on Press Release Approval
It seems we’ve struck a chord with our posts on the press release approval process. Notes from readers keep coming in.
From reader Brooke, “I worked for a major corporation and the news release process was laughable.”
From reader Jnyx, “It’s been my experience that Corporate America likes to wash all the creative language off a news release and then hang it out to dry in a paraded march down the hierarchy of corner office inboxes.”
Full responses, after the jump.
From Brooke:
My assistant wrote the releases and I edited them for her, encouraging her to write attention grabbing headlines that the are sure to get pick-up.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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